Meet the matches that started with a mission: vintage lover Jess couldn't find beautifully designed ones anywhere, so she created them herself. And honestly? She absolutely nailed it. With a charming double-sided design and European printing, these little gems are the perfect gift for anyone who appreciates the finer details.
Fed up with the dishonest and harmful practices within fashion, Rachel launched Whimsy + Row in 2014. Her time within the industry inspired her to create a brand without excess waste or egos. Since its founding, Whimsy + Row has intentionally been an (eco)friendly, accepting, and loving brand, as well as community.
Rachel
Owner
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Nue Matches — Mother
Meet the matches that started with a mission: vintage lover Jess couldn't find beautifully designed ones anywhere, so she created them herself. And honestly? She absolutely nailed it. With a charming double-sided design and European printing, these little gems are the perfect gift for anyone who appreciates the finer details.
Fed up with the dishonest and harmful practices within fashion, Rachel launched Whimsy + Row in 2014. Her time within the industry inspired her to create a brand without excess waste or egos. Since its founding, Whimsy + Row has intentionally been an (eco)friendly, accepting, and loving brand, as well as community.
Rachel
Owner